Dr. Mike Abernathy, founder of Summit Practice Solutions, joins the Dentist Money™ Show from his ranch outside of Dallas where he reflects on the most valuable lessons he’s learned as a practice owner and consultant. Mike’s approach to business management and personal finance allowed him to retire ahead of schedule and become a mentor for dentists all over the United States. In this interview, he talks about the one statistic to watch in your practice, what it means to embrace consumerism, and the pitfalls that keep dentists from reaching financial freedom.
Remember the personal bio you wrote for your practice website? You probably started with a paragraph about where you grew up, the schools you attended, and your involvement with dental associations. Then you added a couple lines about your family and personal hobbies, and emailed it over to your web designer. Now it sits on your website like a relic etched in stone. And in today’s content-charged world, it will never be enough to drive traffic to your business. That’s where video comes in — not just video, but great video. In this Dentist Money™ interview, Collin Kartchner of Tooth Media explains why dentists need to engage patients with better video content. He also describes the difference between videos that get results and those that harm reputations.
Article about video performance versus text content: http://www.fathomdelivers.com/blog/seo/videos-seo-more-likely-to-rank/
Morgan Hamon lives dangerously. He started his career as a fighter pilot and then became a tax accountant. The fight against taxes is real, and Morgan’s firm, HDA Accounting Group, is the first line of defense for hundreds of dentists across the country. Because he works exclusively with dentists, Morgan has a deep understanding of tax issues faced by practice owners. In this Dentist Money™ interview, he answers the most common tax questions asked by dentists, explains the tax implications of owning a building, and specifies how much you should spend on staff and overhead to maintain sufficient profitability.
Dr. Mark Costes is founder of the Dental Success Institute, Horizon Schools of Dental Assisting, and author of Pillars of Dental Success. He runs multiple practices, speaks at dental forums around the world, and coaches over 50 practice owners to help maximize profits. In this Dentist Money™ interview, Dr. Costes talks about the bumps and bruises he’s experienced while acquiring multiple practices and expanding his entrepreneurial reach. He also offers a fresh take on work life balance, the truth about getting rich, and the personality traits that succeed in dentistry.
Is your website doing its job? Does it really drive new patients, or does it just sort of exist? Mike Pedersen, founder of The Dental Boost, helps hundreds of dentists showcase their practices with powerful websites that make it easy for visitors to find what they’re looking for. In this Dentist Money™ interview, Mike explains what it means to build your website with the user in mind, how to incorporate video content, and the best way to layout your homepage. He also describes the kinds of images you should never post on your website.