How does social media influence the type of patients you attract? Beyond new patients, how can social media be used to grow your business? In this interview at the Greater New York Dental Meeting, Reese Harper, CFP® interviews Jack Hadley, founding partner of My Social Practice and MBA professor of social media marketing. Jack explains how social media can be used to strengthen relationships, describes some simple methods dentists can use to create effective content, and talks about leveraging your “alpha” audience to grow faster.