More referrals, fewer no-shows and higher case acceptance? It’s not too good to be true. Dr. Chris Phelps, a best-selling author and the only dentist with Cialdini Method Certified Trainer credentials, is Reese’s special guest on this episode of Dentist Money™. In this show he and Reese explore six ways to positively persuade people when they’re making decisions. As a practice owner, knowing these techniques can help you create a more productive office environment—and build your practice as you get more patients to say “yes” to treatment.