Marketing pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” As a practice owner, you might feel the same way. The challenge of measuring marketing results can be especially difficult for small businesses that have plenty of questions and not enough time to answer all of them. In this Dentist Money™ interview, Reese welcomes Wendy Phillips, founder of Big Buzz, who implements customer-focused dental marketing solutions for practice owners across the country. She highlights the most common marketing mistakes in dentistry, describes what to look for in a marketing agency, and provides inexpensive solutions for market research.
Remember the last time your retirement account took a hit? A lot of people do. You might have questioned the quality of your portfolio and the competency of your advisor. (Your concerns might have been valid by the way). Regardless of who or what’s to blame, losing hurts, and behavioral psychologists have spent years researching how pain avoidance can influence major financial decisions. In this episode of Dentist Money™, Reese and Ryan explain how the fear of losing money can lead to losing more money. They also provide guidance for gaining emotional clarity so you can invest with more confidence.
Do you ever wonder if you’re overlooking simple business fundamentals that could take your practice to the next level? Do you struggle to articulate your priorities as a business owner? While the decisions you make throughout your career are endless, there are basic principles that give the best business leaders an edge over the competition. In this episode of Dentist Money™, Reese welcomes Tanner Milne, founder of Menlo Group, the largest dental real estate brokerage firm in Arizona. In this interview, Tanner takes off his real estate cap and speaks to dentists as a business owner who understands the growing pains of entrepreneurship. He offers insights for better hiring, better planning, and better marketing to keep your practice thriving.
Did you know the average American wastes 55 minutes a day, or about 12 days a year, looking for things they own but can’t find (Newsweek)? If it’s lost keys, you could be late for your morning staff meeting. If it’s important financial information, the setback is likely more severe. In this episode of Dentist Money™, Reese & Ryan discuss common ways dentists lose money simply because they don’t know where to find the right information. They explain the preparation that should go into each decision-making scenario and calculate the cost of being unorganized.